A SOLODSI managed enterprise should take into account social needs in its strategy and treat the society and various social groups as important stakeholders having an impact on its functioning and the possibility of achieving market success. This is due to the fact that social needs are not only pure charity activities, but can be a source of generating new ideas, creating new markets, offering new values ​​and technologies. Satisfying these needs can translate not only into profits, but also into improving the enterprises’ image as innovative and serving the environment.

A solopreneur should therefore build its reputation by engaging in activities that make strategic stakeholders perceive it as a reliable, trustworthy, responsible and credible organization. The credibility of an organization is of great economic value. It is an essential aspect of the identity of each subject and determines the nature of its relationship with the environment. Creation of high credibility takes place through excellent marketing and innovation as well as activities for the common good.

Social innovation in “autonomous job” should use both internal and external ideas to generate innovation and internal and external channels for diffusion of innovation into the market. The concept of an open innovation is based are a[1]s:

-        you have to cooperate with people both inside and outside the business

-        external R&D can create significant value, and internal R&D is needed to capture some of that value;

-        you do not need to initiate research to profit from it

-        building better business models is better than being the first in the market

-        if the organization makes the best use of internal and external ideas, it will win

-        the enterprise should benefit from the use of its intellectual property by others and should buy the intellectual property of others whenever it is beneficial for its own business model

The system of social innovation is therefore open, as well as multidisciplinary, integrated and participatory (with a large participation of citizens and users). It is driven by demand, not supply, and is geared to individual needs rather than mass production. Social innovations include novelty, transition from idea to implementation, effectiveness, meeting a social need, and improving society's ability to act.

Social innovations are characterized by features such as:

-        Cross-sectoral - these innovations often "shift" between sectors, occur on the border between them and involve people working in different sectors (eg state-owned and social enterprises) in joint action.

-        Collaboration - social innovation often involves and involves a large number of people and community organizations. This process is fostered by the development of new information and telecommunications technologies.

-        Bottom-up actions - social innovations are often bottom-up actions, they are distributed and local actions.

-        Prosumption and co-production - the boundary between producer and consumer is becoming increasingly blurred. Users become producers (they are then called prosumers, according to Alvin Toffler). This is also evident in the field of social policy, where there has been a significant shift away from viewing the individual as a passive recipient of services. Users are involved in the provision of services, responsibility and resources are transferred from professionals to users, which is referred to as co-production.

-        Mutualism - These innovations come with the belief that individual and collective well-being can only be achieved through mutual help. In recent years, a new mutualism has emerged - thanks to new ICT (Information and Communication Technologies) it is possible to exchange within spontaneously emerging networks, such as peer to peer networks.

-        Creating new roles and social relationships - social innovations are associated with and developed by users, not just delivered to users. This means that they can create new social relationships, for example, lead to new forms of governance, new and better forms of joint action, or the improvement of the integration and participation of marginalized groups. They can also create new roles for users and beneficiaries, empowering them in society and enabling them to better meet their needs in the long term.

-        Better use of funds and resources - These innovations often allow for a better use of resources and assets that in many situations could be wasted, unused or not used at all. In some cases, these assets and resources may be hidden (e.g. skills that municipalities have at their disposal). Discovering and sharing hidden resources leads to the fact that social initiatives are not a zero-sum game, but all participants gain.

-        Resource and Capability Development - Many social innovations are clearly aimed at developing the capacity of beneficiaries to meet their needs in the long term. This type of approach becomes a significant challenge for governments and local governments. An example is the increasing participation of local communities in decisions of public self-governments[2].

[1] W. Kwaśnicki, Innowacje społeczne – nowy paradygmat czy kolejny etap w rozwoju kreatywności człowieka? http://kwasnicki.prawo.uni.wroc.pl/todownload/InnowacjeSpoleczneWK.pdf, 4.05.2014, s. 4.

[2] op. cit. ss. 13, 16-19.